Case Study Spotlight: Teenage Mutant Ninja Turtles at NY Comic Con

We created a unique presence for Nickelodeon’s new Ninja Turtle series at the 2012 New York Comic Con. Took over a hallway within Javitz Center which was currently under construction yet served as a main thoroughfare to the convention activities Utilized our in-house design team to completely transform the venue to resemble the Turtles iconic lair Sampled show content via sewer tubes which, by peering in, consumers were privy to exclusive show content Featured everything from glow in the dark ‘sludge’ and a cast meet-and-greet on the last day Hosted thousands of guests over the course of the 3-day convention, kicking off the series in radical fashion The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: Teenage Mutant Ninja Turtles at NY Comic Con

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