Case Study Spotlight: USA Network Summer Camp

We celebrated the launch of Summer Camp, USA network's first reality competition series, with gourmet s'mores. Produced a custom food truck program in NYC, LA, and Chicago, activating simultaneously for (2) days in each market Evoked childhood memories of summer camp by serving gourmet s’mores in (3) different flavors, each served piping hot and made to order Encouraged guests to Tweet their favorite camp moments to #SummerCampMemories and staff (dubbed “counselors”) captured photos and videos onsite to include on all brand Paired s ‘mores with a branded wet nap and postcard to remind consumers to tune-in for the premiere The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: USA Network Summer Camp

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