Case Study Spotlight: Viacom’s Agency Pop-Ups

We delivered an on-brand experience to media teams across NYC during the 2017 Upfront Season. Offered a unique spread of sweet and savory foods for each agency, including Jars by Dani, DO, chicken and waffles, tacos, margaritas and more Managed all onsite logistics and created a unique experience by highlighting various networks with channel-specific GIF photo booths Brought back iconic props from Nickelodeon shows to evoke nostalgia and create shareable selfie stations Handled all production, catering, and staffing as well as scheduling and coordination with all (11) participating agencies The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: Viacom’s Agency Pop-Ups

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