We hosted a scavenger hunt around NYC to celebrate The Presidents Cup kickoff and generate excitement amongst golf fans.
- Produced an interactive scavenger hunt whereby we custom fabricated (5) life-size trophies modeled after the Presidents Cup, complete with winner plaques and hundreds of red roses
- Placed these trophies in different locations throughout the city and utilizing various NBC talent, created short video clues hinting at the trophy locations
- Encouraged consumers to find them all and post a photo with the hashtag #PresCupSweepstakes for a chance to win
- Custom designed a contest landing page where consumers who weren’t in NYC had the chance to get involved in the fun
- Received over 3,800 sweepstakes entries and over 52,000 total contest page views