Case Study Spotlight: Duane Reade Red Nose Day Pre-Event Party
We raised awareness for the first Red Nose Day in the USA, a cause which benefits children in poverty.
- Supported Walgreens and Duane Reade, the exclusive retailers selling Red Noses, in promoting the initiative
- Produced the official Red Nose Day Pre-Event Party in NYC to encourage consumers to tune-in to NBC’s Live Entertainment Fundraiser that evening
- Partnered with numerous Walgreens vendors, including Coca-Cola and Kraft & Mars, to create an interactive experience full of photo ops, prize wheels, giveaways and more!
- Teased the event by creating (5) larger than life Red Nose statues and positioning them throughout NYC for (10) days
- Supported all initiatives with OOH media