Humans feel most comfortable when we’re connected, and the younger generation of consumers craves experiences above all else. Experiential marketing is a strategy that engages consumers using live branded experiences, but many in-person events have been put on hold due to the global COVID-19 pandemic. Fortunately, with the right partner on your team, it’s possible to replicate in-person experiences in an online-only world.
MAG News & Updates
Through years of supporting clients around the globe, we’ve developed a few best practices for video conferencing.
Our collective focus is business as usual. We’re simply working within a new climate in the short term and here is a toolkit to help us navigate it together.
Given this outbreak do we cancel these conferences and events we’ve all worked so hard to produce? My guess we weren’t the first agency to confer with our livestream partner this week on how to pivot to a virtual conference.
Because every blog loves a list, here are my top 5 ways to help improve the flow of communication and cooperation in the workplace.
At MAG we pride ourselves in offering in-house staffing services. We have a back-end database filled without thousands of actors and promotional models from around the country, and can easily identify and enlist these individuals sometimes at a moment’s notice (though we would kindly request a minimum of two weeks lead time, please and thank you).
A little over 10 years ago we had the opportunity to work with Wiley Publishing to author Guerilla Marketing For Dummies. I must admit writing a book was never on my “to do” list, simply finishing reading one was more my thing. However, the process was quite the experience and I couldn’t be happier to count it as one of my professional achievements.
The jackets are out, leaves are changing colors, and Starbucks is pumpin’ the pumpkin like it’s going out of style. Let’s take a look at some experiential activations that we’ve seen draw great crowds and great press this time of year.
As kids return to school this month it got me thinking. How do professionals (no matter the industry) educate themselves and stay ahead of the latest learnings and trends within their respective careers? So, whether you’re a prospective graduate or a seasoned executive, I’ve outlined my top six resources for “getting schooled.”
I read an article recently suggesting Experiential Marketing may have hit its peak. Personally I think we’re just getting started. While the various methods we use to execute Experiential may alter and adapt, the media itself, and the benefits it holds, seem as strong as ever.