We celebrated Spectrum NY1 network anchor, Pat Kiernan’s 20th anniversary on air.

• Deployed (3) branded food trucks to distribute free breakfast to New Yorkers in Flatiron, the Upper West Side and Brooklyn to celebrate 20 years of Mornings with Pat
• Partnered with existing NYC Food Trucks, Big D’s Grub & Stuf’d, to rewrap their vehicles for the 20th anniversary
• Distributed over (1,000) breakfast items and (1,500) branded water bottles to consumers
• Worked with NY1’s film crews to produce live spots that aired on the network throughout the morning

We partnered with AGT International to launch FUSO’s eco-friendly box truck, the eCanter.

• Transformed a parking lot in NOHO, NYC into a gas station of the future
• Produced a 2-day launch initiative that featured a variety of B2B programming, including a media event, professional workshops, and complimentary test drives
• Supplemented these engagements with several consumer-facing activations, including a silent disco, smoothie bikes, and live art installations
• Received media coverage that included over 400 mentions published in Forbes, Business Insider, AFR, Japan Times, and Social Push

We created an interactive experience for NYCFC fans by way of an immersive pop-up shop and event space.

• Produced the NYCFC HOUSE, a 1-month pop-up store in the heart of NYC’s Meatpacking District
• Kicked off the campaign with an exclusive, invite-only affair for players and media
• Fabricated structures to hang various pieces of club merchandise throughout the store
• Created all NYCFC branded signage within the shop and managed onsite logistics and overall layout

We raised awareness for the third annual Red Nose Day in the United States, a campaign to raise funds and help fight child poverty.

• Supported Walgreens and Duane Reade, the exclusive retailers selling red noses, in promoting the Red Nose Day event
• Teased Red Nose Day by placing (5) larger than life Red Nose statues in high traffic NYC areas for (7) days
• Produced the official Pre-Event Party in Herald Square Park which took place 1-day in advance of Red Nose Day to encourage consumers to purchase their nose at a nearby store
• Welcomed (25) Red Nose Riders into NYC, who began their ride from Boston 4-days earlier
• Celebrated their arrival with a brief program including remarks from the COO of Walgreens and the CEO of Comic Relief

We reinvented MobileIron’s annual user conference, creating an event unlike any MobileIron had produced previously.

• Crafted an “un-conference” experience, rebranding the event as “MobileIron LIVE!” and infusing an innovative, live news feel throughout
• Provided turnkey production services inclusive of show management & technical direction
• Designed a complex truss structure through which we were able to uniquely light different elements of the space to create an unexpected, concert-like environment
• Fabricated plexiglass meeting spaces with walls that could be written on via dry erase marker to foster creative sharing
• Offered custom NFC touchpoints that enabled attendees to collect all session & sponsor content in a democratic, tech-driven fashion